Brand Monitoring means tracking different channels to find out where your brand is mentioned. This allows you to collect important and helpful information on your audience, what they are looking for, what they like, and what they don’t like. It can also help a company keep abreast of any issues the consumers may have. Brand Monitoring is especially important for potential crisis and crisis management.
Market Check® is a brand monitoring program that provides market-wide data for researchers and developers. When working with Market Check®, one can expect the following:
- APIS and accessing data across North America
- Feeds that receive data in the requested format on your schedule
- Reports created to meet companies’ specific requirements
- Integrations that include dashboard and third-party application whenever needed
Brand Monitoring and Social Monitoring are not exactly the same. While Social Monitoring is not Brand Monitoring, Brand Monitoring is Social Monitoring. Social Monitoring is self-explanatory and helps to monitor the social media coverage of the brand. Brand Monitoring includes Social Monitoring and Social Listening. This includes monitoring sources outside of social media for insights.
The benefits of Brand Monitoring include, but are not limited to:
- Listening to your audience
- Collecting enough insights to give your audience what they want
- Product improvement
- Early damage control
What parts of the brand should be monitored?
- Online News
- All Social Media
- Forums (Quora, Reddit)
- Review sites (Yelp)
- Print Media
When monitoring these outlets, it is also important to be aware of the various ways consumers refer to your brand, because it is likely not always the legal name. Name variations need to be considered when monitoring to ensure you are tracking as thoroughly as possible.
Keywords are also important to remember. Are there specific keywords that your consumers frequently use? Make sure they become part of the search to have the widest reach possible.
CIAPI works with Market Check® to ensure complete Brand Monitoring.
Disclaimer: Every effort has been made to ensure the accuracy of this publication at the time it was written. It is not intended to provide legal advice or suggest a guaranteed outcome. Individual situations will differ and the law may have changed since publication. Readers considering legal action should consult with an attorney to understand current laws and how they may affect a case.